Dragon tattoo clothing line

Posted by on October 27th, 2011

And so we have this.

“H&M launches “The Girl with the Dragon Tattoo” clothing line”

That’s right! You too can look like Lisbeth Salander – and absorb the appropriated cool of a fictional outsider!

“Salander’s look is very real and very lived in, with pieces that her character has worn for a long time, like her jackets that act as her armor to shield her from the world,” Summerville said in a statement. “I wanted the collection to have the essence and strength of Salander, with a fashion edge, and I’m pleased with the result! My goal is for women to find pieces in it that they love and then mix them with their own wardrobe to create their own personal style.”

H&M said the collection has “the dark urban feel that defines Salander’s character.” It will feature leather jackets and trousers, torn jeans and slouchy hoodies, in industrial shades of black, grey, worn white and dark red.

But wait! Whatever you think about the novels/films, one thing you would probably take away is that Lisbeth Salander’s ‘style’ is a result of years of abuse, sexual and physical, and an entrenched disenfranchisement from the corporate system, reflecting the author’s overall feelings on the issue.  Her style, such as it is, is intended to be an anti-style. A palm in the face of society; a minimalising. A “get away from me” gesture. She hates this shit. It’s an attitude that is, unfortunately, sellable.

“The dark urban feel that defines Salander’s character.”

Give me strength, honestly.

And yet, there might be a lesson here, in the way that existing social structures, however antagonistic they might appear to be to an individual’s personal rebellions, have a way of assimilating those rebellions – a kind of immensely clever social aikido. If you rebel in the right ways, then those structures will find ways to accommodate you, weaving around you like water. In a similar way, for example, to the fact that if you protest in the right ways, the police lines will allow you through – and if you don’t, they won’t. Be acceptable, or else make it possible to be absorbed eventually as acceptable, and you’ll be allowed, permitted.

Yes, there’s a vague lesson there somewhere.

This entry was posted on Thursday, October 27th, 2011 at 7:39 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


3 Responses to “Dragon tattoo clothing line”

  1. Daniel del Valle Says:

    This assimilation of what starts as a rebelion aginst the status quo is an old tactic. For example: the peace sign which started with the anti-nuclear bomb movement, the hippie way of dress, the word “revolution”, James Joyce and other modernist writers, who started out being subversive of the literary establishment, and later became accepted as a cottage industry of academia, Che Guevara….

  2. Tom Fletcher Says:


  3. stevemosby Says:

    Daniel – absolutely. And legitimate rebellion is changed into a kind of shorthand, not all that different from wearing a wristband to indicate what you care for and your attitude to society is. Enormously annoying. Ultimately meaningless. I could go on about permitted protests and gestures, but I won’t. For now.

    Tom – YES.

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